Financial literacy concepts for all the life stages of women
Helping women and girls increase their digital literacy and financial empowerment.
Women + Money was a two year program funded by Gates Foundation in collaboration with IDEO.org. After research in six counties, we looked across the life stages of women across the different contexts and came up with prototyping concepts to help galvanize support in the global arena around the importance of DFS (digital financial services) and CICO (cash-in cash-out) solutions in growing financial literacy and independence.
Read more about Women + Money here.
We told the story of Heera to illustrate what life could be like if women around the world could achieve financial independence at different key life stages.
TEAM
Aditi Joshi, Strategy Design, Project Lead
Hitesh Singhal, Sr Communications Designer
Noel Ekker, Illustration
Mary Katica, Women + Money Program Manager
Anna Zylicz, Sr Communications Designer
MY ROLE
concept brainstorming and buildout,
analogous research, visual design, design direction for illustrations
Images courtesy of IDEO.org