Digital Financial Services
for farmers
Investment opportunities for digital financial services in online communities of Indian farmers
In collaboration with Last Mile Money (Gates Foundation) and IDEO CoLab and IDEO.org, our team set out to identity investment opportunities for DFS (digital financial services) & CICO (cash-in cash-out) in online communities of Indian farmers. We used Whatsapp to conduct research and create affinity groups around market prices and pests & diseases, while coming up with 6 concepts for potential investment.
TEAM
Aditi Joshi, Strategy Lead, Project Lead
Ethan Klein, Sr Technology Designer
Kanika Kumar, Business Designer
Anna Zylicz, Sr Communications Designer
MY ROLE
user research & testing , digital prototyping via Whatsapp, presentation design,
community event organization, visual design, illustration
Images courtesy of IDEO.org