A Family Planning Board Game
The game that’s incentivizing families to plan for their future (and play) together.
La Famille Idéale—a community board game, a public conversation, and a moment of celebration—has been adapted to three different contexts, changing the way couples plan for the future of their families.
Originally, Marie Stopes International (MSI) partnered with IDEO.org to build more acceptance and demand for contraception among adolescent girls in rural Burkina Faso. After seeing the success of the pilot, MSI worked with IDEO.org to adapt it to Senegal and Niger. The game has shape-shifted to better reflect the ideologies, aspirations, and culture of each context.
When we prototyped the game in different contexts, people gathered to watch and chime in, awaiting the results of who would win.
TEAM
Julia Benini, Design Director, Design Research
Dominic Oliver Cort, Sr Industrial Designer
Anna Zylicz, Sr Communications Designer
MY ROLE
design research facilitation & method creation, creation of co-design activities, illustration, game design, game production & material sourcing, MSI staff training
Images courtesy of IDEO.org