Travel Pack

The Travel Pack was launched by IDEO.org as a Kickstarter campaign in 2017 and reached an original goal of $40,000 in less than 24 hours, and a stretch goal of $150,000 in 2 weeks.

The deck contains 32 cards with bite-sized design exercises to unleash your inner creative genius. The Travel Pack came to life after design research with IDEO.org’s Design Kit community, surfacing the need to incorporate tools of design into day-to-day work.

Exercises are divided into three sections:
- build empathy
- get your hands dirty
- unleash your creativity

I developed the deck’s original visual language and Kickstarter campaign using a playful hand-drawn illustration and lettering style.

TEAM
Joyce Kim, Marketing
Kristin Riger, Sr Communication Designer
Anna Zylicz, Communication Designer

MY ROLE
design direction, illustration, lettering, product photography, campaign asset creation

Images courtesy of IDEO.org

Previous
Previous

Deep Vellum Book Design

Next
Next

Family Planning Boardgame